How should I prepare for my Custom Color appointment?

Please arrive with dry hair and bring at least three inspiration photos if you are a new guest or looking to make a change.

How long should I wait before washing my hair after a color appointment?

To allow your color and gloss to fully settle, it is recommended to wait at least 24 hours before shampooing.

How can I make my Custom Color last longer?

Using professional hair care products, minimizing excessive heat, and applying heat protectant before styling can help preserve your tone, shine, and overall color longevity.

How often will I need maintenance for lived-in hair color?

Maintenance schedules vary depending on your desired result and level of brightness. Lived-in color is designed to grow out beautifully and allow longer periods between appointments.

Lived-in color in West Caldwell, NJ

Q: Will I achieve my desired hair color in one appointment?

Many guests achieve their goals in one appointment, while others may require multiple appointments depending on their starting point, color history, and desired level of brightness.

Custom Lightening

A fully customized lightening service designed to create everything from soft, lived-in dimension to maximum brightness.

Through personalized placement and thoughtful color techniques, the goal is seamless, lived-in color that looks beautiful on day one and continues to evolve beautifully long after your appointment.

Book consultation

Learn more

Close-up portrait of a woman with long dark hair and natural makeup standing outdoors near green plants.

designed with intention

From soft dimension to maximum brightness

Every appointment begins with a thorough assessment of your current hair, color history, desired result, and maintenance preferences. From there, techniques are selected specifically for your hair and goals to create a result that feels natural, balanced, and uniquely tailored to you.

The focus is to create beautiful, healthy-looking color

that complements your features and fits into your everyday life.

Young woman in black blazer with flowing light brown hair posing against a plain background.

Person with long blonde hair sitting as another person holds hair and a red REN. hairbrush.

customized for you

Lightening Services

Every lightening service is strategically tailored to enhance your natural features, preserve the health of your hair, and create a soft, low-maintenance grow-out.

Beauty is always evolving, and so is the experience you'll receive. Through ongoing advanced education and training, you'll benefit from the latest color techniques, modern application methods, and a customized approach designed to deliver beautiful, healthy hair.

Custom Lightening (full)

Starts at $461

A fully customized lightening service designed for a complete transformation in brightness and overall color. Ideal for hair with little to no existing lightening or for those seeking maximum brightness throughout. Includes advanced lightening techniques, a gloss for tone and shine, a strengthening treatment, a fringe reshape, and a signature blowout, with optional waves.

Custom Lightening (Partial)

Starts at $361

Partial lightening service tailored to create soft dimension or brighter, more illuminated results through face frame and crown. Ideal for maintaining brightness or refreshing dimension between lightening appointments. Includes root shadowing, gloss for tone and shine, a strengthening treatment, and a signature SWOON blowout.

SWOON Lightening Transformation

Starts at $561

A fully customized lightening service designed for a complete transformation in brightness and overall color. Ideal for hair with little to no existing color or for those seeking maximum brightness throughout. Includes root shadowing gloss for tone and shine strength, strengthening treatment, and a signature swoon blowout.

The Face Frame Refresh

Starts at $256

Soft face framing highlights to brighten and refine the hairline. Perfect for maintaining brightness between full or partial lightening services. Includes a personalized gloss for tone and shine, a strengthening treatment, and a signature SWOON blowout.

Book your consultation

a collaborative process

The SWOON Experience

Before

Every service begins with a consultation—either in-person or through a detailed form. This allows me to understand your goals, your hair history, and what’s realistically achievable

During

Your appointment is approached with care, precision, and attention to detail. The process is unhurried, allowing time to create a seamless, refined result.

After

You’ll leave with guidance on how to maintain your hair at home, along with recommendations to ensure your results continue to look and feel their best between appointments.

Brighter. Softer. More seamless.

A personalized color experience designed around your hair, your goals, and the way you want to feel every day.

Book your consultation

Frequently Asked Questions

How should I prepare for my appointment?

Please arrive with dry hair and bring at least 3 inspiration photos if you’re a new guest or looking to make a change.

How is the health of my hair protected during the lightening process?

K18 is used before every lightening service to help support the health and integrity of the hair throughout the color process.

Will I achieve my goal in one appointment?

Many guests do, while others may require multiple appointments depending on their starting point, color history, and desired level of brightness. During your consultation, we’ll discuss what’s realistically achievable and create a plan tailored to your goals.

How long should I wait before washing my hair?

To allow your color and gloss to fully settle, it’s recommended to wait at least 24 hours before shampooing.

How can I make my color last longer?

Using professional hair care products, minimizing excessive heat, and always applying a heat protectant before styling can help preserve your tone, shine, and overall color longevity.

How often will I need maintenance?

Maintenance schedules vary depending on your desired result and level of brightness. One of the benefits of lived-in color is beautiful grow-out, allowing many guests to go longer between appointments while still maintaining a seamless, natural-looking result.